General Motors.
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The customers are the Fleet Managers that are hired by the business owner to oversee all of their vehicles.
Based on title of the user.
Below is the detailed spec of the journey.
Our vision is to create an application that unlocks advantages for both our valued fleet customers and GM. We aim to provide an exceptional solution, empowering customers to manage their fleets effortlessly, fortifying the GM-customer relationship based on trust and mutual growth.
How might we effectively design an application that brings together all powerful capabilities through a unified approach, ensuring that customers can easily access essential information instantly and conveniently?
We believe that enabling customers to seamlessly navigate account management and access GM fleet products, offers, and connected data through robust navigation flows will help maintain system performance at a high standard.
I created a new and robust design system keeping the visual style of GM brand and brought it into a modern light. The system was exclusively built for this Vehicle Management System platform experience.
These are the color selections available for the GM Brand.
Here are the lists of components created exclusively for this Platform.
This feature allows user with different permissions and titles to create an account for MyBA.
Flow
Screens
Flow for first time user onboarding
Screens
Flow
Screens
This feature allows user to keep track of all fleet vehicles i.e. track vehicle info, driver, fleet group etc.
Flow
Screens
Flow
Screens
During the design phase, we did a user study on the visual design of the platform. I’m glad to say we scored very highly on the visual design. Out of a possible 7, we scored a 6.2 which gave us a score of 90%. This allowed us to confirm that our customers were very pleased with the look and feel of the product.
Study Doc
Predominantly driven by Solution Summit.
65% of Accounts added vehicles.
Orders on profile enabling future status check.
Positive experience for the users.
Strong contingent that is exploring and continuing to engage without prompting.
Promising indicator for customer acquisition.
Highlights
Impressions have been positive, with many customers stating they have been waiting for something like this from GM.
Engagement higher than anticipated from larger customers.
Customer feedback on onboarding process has been positive.
For large fleets, many of the current feature are redundant to existing third-party tools they use, but Order Tracking alone seems to be a reason to create account.
Question
How would you rate your overall satisfaction with GM Envolve MyBA Account?
69% of Solution Summit Survey respondents envisions themselves Using My Account at least weekly.
From the post launch studies, the application exceeded our expectations and was ultimately a success.
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